Custom software
Internal tools and operations platforms built around how your business already works. The system that finally replaces the spreadsheet.
Software studio & consultancy
We build the systems businesses run on.
We design and shipcustom software.
initialSYS builds software, applications and websites for companies that have outgrown spreadsheets and off-the-shelf tools. We run products of our own in production, so we know what it takes to keep one working after launch.
Our products
Software we build, own and run.
Each product has its own page. They are the proof behind the client work: real systems, used every day.
teamHQ
AvailableReal estate teams & brokerages
Transactions, commissions, leaderboards and documents in one command center. The product that replaced the spreadsheet.
getthehq.comExplore teamHQ Gearloom
In developmentAuto services shops
CRM, product management, quoting, invoicing and collections in one flow, from the first estimate to the last payment.
initialsys.com/gearloomExplore Gearloom Client work
The same team, building for you.
From a one-week systems audit to a platform your whole company runs on.
Applications
Web and mobile apps, customer portals, and integrations with the tools you already pay for: CRMs, Gmail, Slack, calendars, accounting.
Websites
Marketing sites that load fast, rank in search, and turn visitors into calls. Built on the same stack we ship our own products with.
Business consulting
Process mapping, systems audits, build-or-buy decisions, and a roadmap you can act on, whether or not we write the code.
How we work
Four phases. No disappearing act.
- 01
Diagnose
We sit with the people doing the work and map where time and money leak.
- 02
Design
A clickable prototype and a fixed scope before any production code is written.
- 03
Build
Weekly releases you can use, not a big reveal at the end.
- 04
Run
We host, monitor and improve it, the same way we run teamHQ.
Most agencies hand off and move on. We build products of our own, so yours gets the care of something we would have to live with.
Start a project
Tell us what's breaking.
A 30-minute call, no pitch deck. You leave with a clear next step either way.
Book a 30-minute call
Running a real estate team? Start with teamHQ.